Are You In The DEFINE Phase?

When you’re growing a coaching business, clarity is the difference between spinning your wheels and building unstoppable momentum. Inside my coaching frameworks — and definitely inside The Coach’s Business Growth Quiz — the DEFINE Phase is where everything begins.

This phase isn’t about perfection.
It’s not about having the “right” niche, the “right” offer, or the “right” message.

It is about creating the solid foundation that makes every single strategy you implement work better.

If the quiz revealed that you’re in the Define Phase, you’re not behind. You’re not starting over. You’re simply in the stage where aligning your direction, your message, and your ideal client becomes the most important work you can do.

Because once you have clarity?
Everything else gets easier.
Designing your offers.
Showing up online.
Selling with confidence.

Let’s break down what the Define Phase is — and the three core questions that tell you exactly where to focus next.

💎 1. Are You Communicating a Clear, Consistent Message?

Quiz Question:
I have a consistent message and can clearly articulate what makes me, my coaching framework, and philosophy unique.

This is the heart of your brand. If you struggle to articulate what makes your coaching approach different — or if your message changes depending on your mood, your audience, or whatever you just heard another coach say — your foundation needs tightening.

A clear message does two things:

1. It helps your ideal clients feel instantly connected to you.

2. It anchors your confidence every time you talk about your work.

Inside my frameworks, this is where we identify the essence of your brilliance — the thing that makes you unmistakably you in a crowded industry.

⭐️ Pro Tip

Write a one-sentence answer to this question:

“Why does the way I help people create transformation matter?”

You don’t need fancy words.
You just need your words.

Keep it somewhere visible — your phone, your journal, your desktop. Over the next week, refine it as clarity emerges.

💎 2. Do You Know Exactly Who Your Ideal Client Is + What Problem You Solve?

Quiz Question:
I know exactly who my ideal client is and what problem I help them solve.

A lot of coaches say they know their ideal client…
until they sit down to write content or talk about their offer.
Then things get fuzzy.

Clarity on your ideal client isn’t about demographics.
It’s about alignment:

• What they desire

• What keeps them stuck

• Why they would hire you instead of anyone else
  
  

Knowing this shifts everything — your content, your offers, your confidence, your marketing rhythm.

And when you’re clear on the problem you solve, your business becomes magnetic.

⭐️ Pro Tip

Answer these three prompts:

1. My ideal client is someone who deeply wants…

2. They’ve tried ______ but still struggle because…

3. What I do differently is…
   
   

If you can answer these clearly, your entire business becomes easier to build.

💎 3. Can You Confidently Express the Transformation You Create?

Quiz Question:
I can express, with confidence and conviction, the transformation my clients experience through my work.

This is where a lot of brilliant coaches dim their light.

You know the transformation you create.
You see it in your clients.
But expressing it out loud can feel vulnerable — especially if you’re used to playing small, being humble, or blending in to keep the peace.

Inside my frameworks, this is where we shift from vague language (“I help people live their best lives”) to compelling clarity (“I help women coaches articulate their brilliance, build aligned offers, and grow their business by design”).

When you speak with confidence and conviction, people listen.
More importantly, people feel you.

⭐️ Pro Tip

Describe one client transformation (real or hypothetical) using the formula:

They came to me struggling with…
Through our work, they learned/discovered…
Now they are living/experiencing…

This helps you build a library of transformation stories you can use in content, marketing, and discovery calls.

🌟 Being in the DEFINE Phase Is a Gift — Here’s Why

This is the phase where you get to align with your truth, not the noise of the industry.

This is where your message becomes unmistakably yours.
Where your confidence strengthens.
Where your innate one-in-a-million brilliance becomes visible.

Where your embodied wisdom becomes of great service to others.

When your foundation is strong, everything you build on top of it stands taller.

The Define Phase is about:

• Owning what makes you different

• Speaking your message clearly

• Understanding your ideal client deeply

• Naming the transformation you facilitate

• Building grounded confidence

These are not small things.
They are everything.

Once you get clear here, the Design Phase becomes effortless — because you’ll create offers that feel like home.

And the Deliver Phase becomes exciting — because you’ll know exactly what to share and how to show up.