Are You In The DESIGN Phase?

If The Coach’s Business Growth Quiz revealed that you’re in the DESIGN Phase, this is a powerful moment in your business journey. You’ve done the inner clarity work — you know who you are as a coach, who you serve, and the transformation you facilitate. Now it’s time to turn that clarity into tangible structure.

Inside my frameworks, the Design Phase is where your brilliance begins to take form.
It’s where ideas become offers.
Where insights become programs.
Where the work you’re meant to do becomes something people can say yes to.

This phase isn’t about perfection or having everything figured out.
It’s about creating a business model that supports both your clients’ transformation and your lifestyle, while making your brilliance visible and accessible.

Let’s break down the three core areas that define the Design Phase — and what your quiz answers reveal about where to focus next.

💎 1. Are Your Offers Aligned With Your Zone of Brilliance?

Quiz Question:
My offers and programs are fully aligned with my zone of brilliance.

This is where everything in your business starts to feel either friction-filled or effortless.

When your offers come from your brilliance — not what you “should” do, not what you’ve seen others do, not what the industry is doing — things begin to click:

• You feel excited to deliver them.

• Clients feel magnetized to them.

• The results speak for themselves.

In my work with coaches, this is often where major breakthroughs happen. Coaches often discover that the offer they’ve been trying to build is too small, too generic, or not actually the thing they want to be known for.

The truth is:
You are most magnetic when you’re offering what only you can do in the way only you can do it.

⭐️ Pro Tip

Try this journaling prompt:

“If I removed every ‘should,’ what offer would I love to deliver — even if no one had ever modeled it before?”

Let yourself answer without filtering for marketability (we refine that later).
This is where your brilliance begins to lead your business.

💎 2. Do You Have a Signature Framework With a Clear Promise?

Quiz Question:
I have a signature framework that offers a clear, results-oriented promise that clients understand.

This is one of the most defining elements of building a coaching business with authority and clarity.

Your signature framework is:

• the backbone of your business,

• the intellectual property you own,

• the structure clients trust,

• and the thing that sets you apart from every other coach.
  
  

Inside my programs, we always create or refine this because it becomes your go-to tool for:

• describing what you do,

• organizing your offers,

• delivering consistent results,

• and positioning yourself as a thought leader.
  
  

A great framework does two things:

1. Makes the transformation tangible to potential clients.

2. Helps you speak with clarity and confidence about your process.
   
   

Without one, everything feels harder — your content, your sales calls, your confidence when talking about your work.

⭐️ Pro Tip

Create a simple 3–5 step outline that describes how you lead clients from Point A to Point B.

Example structure:

• Step 1: Assess

• Step 2: Align

• Step 3: Activate

• Step 4: Integrate
  
  

This alone can become:

• your framework

• your program modules

• your content pillars

• your client pathway

Start simple. You can refine it as you grow.

💎 3. Does Your Pricing + Delivery Model Support Your Clients and Your Life?

Quiz Question:
My pricing and delivery model support both my clients’ results and my desired lifestyle.

This is where many coaches get stuck — not because they don’t know how to price, but because their offers and delivery schedule aren’t aligned with how they actually want to live.

This includes:

• How often you meet with clients

• How much energy each offer requires

• How many clients you can truly hold

• What level of transformation the offer promises

• How you want your weeks and months to feel

• Whether pricing matches the value and the energetic output
  
  

When your pricing and delivery model are out of alignment, you either feel:

• overworked,

• underpaid,

• people-pleasing,

• or chronically spread thin.
  
  

When they are aligned, your business becomes sustainable and energizing.

Inside my frameworks, this is where we make decisions that feel like a breath of fresh air — choices that support your long-term success, not just immediate revenue.

⭐️ Pro Tip

Ask yourself:

“If my business supported the lifestyle I truly want, what would my ideal week look like?”

Then look at your offers:

• Do their delivery structures match that?

• Does your pricing reflect the value of the transformation you guide?

• Where do you feel resentment, dread, or exhaustion?
  Those are the offers that need adjusting.
  
  

🌟 Being in the DESIGN Phase Means You’re Building Your Business by Design, Not Default

This phase is about stepping into your leadership as a business owner — not just a coach.

It’s where you start turning your brilliance into a structure that supports:

• your clients,

• your message,

• your confidence,

• and your long-term success.
  
  

When you’re in the Design Phase, you’re not reinventing yourself.
You’re refining yourself.
You’re building the business that reflects the truth you uncovered in the Define Phase.

This is where alignment takes shape.
Where clarity becomes structure.
Where brilliance becomes a business model.

If you feel both excited and a little overwhelmed — that’s normal.
This is a phase of expansion. And you’re ready for it.